Thus taking the decision to bring the entire range back in house and making it direct only does reduce our reach, but it also allows us to offer better prices. When selling product through retail and distribution, the profit pie is split three ways. By bringing the range in house and making it more of a specialist range, we can reduce prices by a sizeable chunk as we no longer lose percentages to distribution and stores.
Effective immediately, the price of the entire miniatures range has been dropped. Unit packs are now £20 (saving you £15) and troop blisters are now £10 (a saving of £4). Hopefully these price drops will make the range enticing to new players who don’t have to take such a big risk jumping in as well as encourage vets to round out and reinforce their languishing armies. Also, we recently reduced shipping to the US and UK by 20% so while postage is still a factor when ordering direct, the price drop should more than cover any shipping costs, especially if you order more boxes (subtle right…).
There will also be some army bundles coming to the store soon, allowing players to add a one click platoon of Black Sun, Badgers Commandos or Deep One hunting party to their collection. These will offer a further discount.
In terms of rules, we have continued to tinker behind the scenes. There is a draft of a new version of Skirmish that scales the game back to small elite crack teams of individual characters and I’d certainly like to develop a more polished version of Combat that treads the line between the scale of the current version and the crunch of the original Skirmish rules.
Depending on the results of our efforts, hopefully there will be some traction with players and we can move forward, releasing the new troops for all the existing factions, as well as adding some new ones (the Mi-go have been planned as a much broader range with all sorts of weird alien ideas, John H and I have had fun cooking up madness there).